RENAULT KWID CASE STUDY
The Brief
Launch of Renault Kwid 1.0L Engine in 2016 on digital to drive mind share.
quikr media solution
Renault Kwid is a stylish yet affordable, entry level hatchback with an SUV-ish design. Hence our media plan included
targeting both In-Market and other Affinity audiences.
High purchase intent
The Renault Kwid ads were shown to users searching
to buy an entry or mid-level car on QuikrCars.
Cross category targeting
Ads on QuikrJobs targeting first time jobbers who
are likely to buy a new car, once they get a new job.
the result
114%
The CTR for Renault Kwid ads were~ 114% higher than avg. on our platform
